The targeting options for digital advertising are nearly endless. Platform and partner technologies make it possible to reach niche audiences that are the most relevant to your brand. Check out the following options available to advertisers (and know that there are still so many more). Have questions about any of these?
It's important to place your digital advertisements on the networks, websites and apps your audience is already using. There are new platforms emerging every day, but advertising on all of them is impossible (and impractical). Discover where your audience and potential customers spend time and focus your advertising efforts on those channels.
Know where your potential customers live, or want to reach them while they're on the go? Target people who live within 10 miles of your store locations or focus on particular geographic markets.
Concentrate your paid advertisements based on age, gender, relationship status, job title, education level…the list goes on and on.
Choose to only serve your ads to people who are interested in hockey or cheese or lava lamps. If your brand is a great fit for certain lifestyles, this can help you reach those audiences.
Select a category - like Hobbies & Leisure, Education, or News - to put your advertisements in front of people who are already browsing related pages and topics.
Compile a list of words relevant to your brand or product and use those to bring your ads to the forefront of search results or relevant websites.
Direct your digital advertising attention to specific websites that you know your audience frequently visits.
Target specific phones, tablets or computers based on your audience's preference, or what makes the most sense for your brand and goals. Show ads on mobile devices only or get as specific as a first-generation iPod Touch.
Custom Audience & Retargeting
Upload your email list or utilize a pixel on your site in order to target the specific people who have already shown interest in your brand.
3rd Party Data
Use third-party data sources to better inform your targeting decisions. These providers supply audience data based on website browsing activity, purchase behaviors, and more.