SEO-charged franchise directory bolsters buzz for brands
PROJECT OVERVIEWRoark Capital Group, a private equity firm partnered with Vert to help strengthen the combined and individual voices of brands in its franchise portfolio. In an effort to combat franchise portals - the team was charged with developing a portal-like site to capitalize on franchise industry search volume and find potential buyers.
To accomplish this and effectively generate traffic and high-quality leads, Vert created a custom, highly SEO optimized website called TopFranchiseOpportunities.com. The site serves as a centralized, easy-to-navigate hub for franchise opportunities in a variety of industries, from fast food to fitness to advertising. Through advanced search engine optimization and paid media efforts, the site achieved first-page Google results within a month and continues to drive hundreds of unique visitors & leads every month.
Custom app and website design with user interface and user experience in mind
Mobile-first approach to custom apps, API integrations, website development, etc
Optimization of content and layout for better content marketing through search
Digital media buying for programmatic, paid search, native & mobile advertising
Goal-driven digital strategy, analytics + insights based on unique campaign KPIs
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