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Vert is looking for an Email Marketing Specialist to join our Analytics & CRM (ACRM) team on a part-time basis. We’re looking for someone that has a creative mindset, strong writing skills, and enjoys crafting strategic marketing campaigns. 

In this role, you’ll contribute to the entire marketing campaign cycle, including strategy, writing, executing, and reporting for multiple clients across many different industries. Vert’s CRM team loves exploring new and exciting ways to use data, and in this role you’ll help us do just that to help ensure the right message is reaching the right audience at the right time. 

The ideal candidate for this role is independently proficient in email marketing, copywriting, marketing automation, customer relationship marketing (CRM), and campaign reporting. In addition to relevant experience, they should have an insatiable desire to learn and explore emerging trends in digital marketing & advertising.

Responsibilities include:

  • Crafting & executing marketing strategies for clients across a number of industries, which may include email, sms, or push notification campaigns.
  • Collaborating with members of our creative team to bring audience-first messaging strategies to life, including creative direction to copywriters and designers
  • Segmenting audiences and crafting messaging based on subscriber actions and data
  • Preparing and launching email campaigns, automations, and push notifications to thousands of subscribers
  • Analyzing email campaign data and making recommendations for enhancing their effectiveness
  • Paying insanely, ridiculous amounts of attention to the details of a campaign, its goals, targeting, and how it drives conversions
  • Maintaining expertise on emerging email and analytics trends and technologies via blogs, events and conferences
  • Database management; keeping client databases organized and up-to-date

Qualifications include:

  • Experience using CRM or email marketing tools like Mailchimp, Salesforce, Iterable, Marketo, Responsys, Pardot, Constant Contact, Fishbowl, or Emma
  • Experience writing subject lines, crafting messaging for social/email, and not being afraid to push the boundaries and get a little creative
  • Experience with digital reporting, analysis, and analytical tools (Google Analytics, social reporting tools, etc.)
  • Basic understanding of HTML. This is not a coding job, but the ability to understand some of what you’re looking at in the source code can go a long way!
  • Strong presentation skills paired with a solid eye for key metrics and trends
  • Meticulous organizational skills – you’re naturally motivated, self-directed and very deadline-driven

This is an opportunity to be a “fractional #Vertbag” who gets to be an integrated and important part of our growing interactive practice – but maintains personal flexibility as an external freelancer. This role will be needed for as much as 20 hours per week on a very regular basis, and the opportunity to grow this into a full-time, salary + benefits role is high if that’s something that interests you. The focus here is on a highly technical, strategic partner who thinks long-term and is excited about steady & sustainable growth with a leading independent digital shop. This is a “first-floor” opportunity with a fast-growing team. If that fits you, don’t be shy!

Perks & Benefits

Our team, clients, and culture are all pretty special – but so are our perks and benefits. Here are a few of the tricks and treats Vertbags enjoy on a daily basis.

No Pre-Set Limits on Time Off

Collaborative Working Environment

Competitive Employer-Contributed Health Insurance

401K With Employer Match

MacBook Air For All Full-Time Employees

Monthly Work-From-Home Stipend

World-Class Snacks & Coffee

Paid Time Off For Volunteering

Office Next To A 13-Acre Park

Casual Dress Code Encouraged

Dog-Friendly Office

Company-Sponsored Professional Development