Building a better future through data visualization and interactive infographic design
PROJECT OVERVIEWThe Coca-Cola Company has made a huge commitment to supporting every one of the UN's 17 Sustainable Development Goals, leveraging its connections and brand authority to help communities around the world work toward a more sustainable future. They wanted to share all of the ways in which they've helped make a difference in these communities, and came to Vert to help condense that information into an easy-to-understand, visually appealing format. They asked for a simple infographic, but we took the final deliverable a step beyond the traditional, flat visual to build an interactive, engaging microsite that provides a much more fun and enjoyable experience than your typical in-line JPG.We started out by developing exactly what Coca-Cola had asked for a PDF that could be printed or embedded on a website which got the point across, but was missing the "wow factor" that our team knew could be achieved with this information. Using the static infographic as a jumping off point, our team built a fully responsive, interactive microsite that included all of the same content and clickable URLs, but presented them in a much more exciting format in order to elevate the user experience and encourage consumers to spend more time exploring just how involved Coca-Cola has been with the 17 Sustainable Development Goals.
The end result: A next-level interactive "infographic" that not only includes all of the same information as a printout or a JPG, but also presents that content in an engaging, aesthetically pleasing way to encourage deeper interaction and understanding.
Custom app and website design with user interface and user experience in mind
Mobile-first approach to custom apps, API integrations, website development, etc
Beautiful, custom app & website design, plus engaging social + digital creative
Goal-driven digital strategy, analytics + insights based on unique campaign KPIs
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