Heineken: Enterprise Photo Application

Socially-Enabled Event Photo Booth on Your iPad


Heineken has a passion for quality and bringing enjoyment to life through numerous brew brands including Newcastle, Dos Equis, Strongbow and Desperados. As a sponsor for some of the biggest music festivals and events, Heineken was looking to further engage their audience by capturing any event's most photo-worthy moments and providing an opportunity to share them socially.

To bring this to life in 2014, Vert's development team collaborated with Heineken and Geometry to build an interactive event photo booth optimized for the iPad. The iOS app provided event staff the ability to take a custom photo on location, add unique event messaging and overlay branded graphics. The final photo could then be shared to individuals via Email, Facebook or Twitter.
Event Photo Booth
Hundreds of photos have already been captured at key events such as Counterpoint and The Shaky Knees festival... in the words of our client, "Very nicely done! I love it!"
  • Development

    Mobile-first approach to custom apps, API integrations, website development, etc

  • UX/UI

    Custom app and website design with user interface and user experience in mind

  • Social

    Social media strategy for engaging messaging & creative with measurable results

  • Mobile

    Carefully crafted cross-screen experiences for mobile advertising, apps and more.

  • Strategy

    Goal-driven digital strategy, analytics + insights based on unique campaign KPIs


“Very nicely done! I love it!”

— Jeremy Anda

Regional Marketing Manager


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