GEMA: Ready Georgia App

Emergency Preparedness Mobile App: Real Time Traffic & Geo-Targeted Alerts


As part of a statewide campaign designed to help Georgians better prepare for emergencies and disasters, like 2014's snow storms, we developed the Ready Georgia mobile app. In partnership with Cookerly Public Relations, the Georgia Emergency Management Agency and the Georgia Department of Public Health we set out to design and develop an iOS and Android app that leverages real time data and smart geo-targeted alerts to help people better prepare for and respond to emergency weather.

Ready GA

Vert initially launched the Ready GA app in the fall of 2011, and after the massive snow storms that struck Atlanta in early 2014 our team and the State of Georgia saw an opportunity to improve the app with even more robust features. According to Governor Nathan Deal, "The Ready Georgia app already served as a good resource for Georgians, but now that its capabilities have been expanded it will keep us better informed when emergency situations arise." The updated app allows users to access information about nearby Red Cross and Good Samaritan shelters, live traffic updates, and geo-targeted severe weather alerts.
  • UX/UI

    Custom app and website design with user interface and user experience in mind

  • Development

    Mobile-first approach to custom apps, API integrations, website development, etc

  • Project Management

    Smart strategy to manage campaigns, apps & website projects from start to finish


“Vert has been a great partner for Cookerly, helping us leverage the power of mobile for our clients. They took the intimidation factor out of the app development process, clearly explaining the path to success and seeing the project through from start to finish. Their work has given us a valuable tool for increasing the visibility and reach of our PR efforts.”

— Tracy Paden

Senior Vice President at Cookerly Public Relations


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