Roark: Top Franchise Opportunities

SEO-charged franchise directory bolsters buzz for brands


Roark Capital Group, a private equity firm partnered with Vert to help strengthen the combined and individual voices of brands in its franchise portfolio. In an effort to combat franchise portals - the team was charged with developing a portal-like site to capitalize on franchise industry search volume and find potential buyers.

To accomplish this and effectively generate traffic and high-quality leads, Vert created a custom, highly SEO optimized website called The site serves as a centralized, easy-to-navigate hub for franchise opportunities in a variety of industries, from fast food to fitness to advertising. Through advanced search engine optimization and paid media efforts, the site achieved first-page Google results within a month and continues to drive hundreds of unique visitors & leads every month.
  • UX/UI

    Custom app and website design with user interface and user experience in mind

  • Development

    Mobile-first approach to custom apps, API integrations, website development, etc

  • SEO

    Optimization of content and layout for better content marketing through search

  • Paid Media

    Digital media buying for programmatic, paid search, native & mobile advertising

  • Strategy

    Goal-driven digital strategy, analytics + insights based on unique campaign KPIs


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