Influencer Overview
Deliver your brand message with authenticity
An influencer is someone with sway over their audience for a particular industry or subject. They have expert knowledge on a specific topic, or have gained a large following, making them a credible source for their audience. Brands can tap into this engaged audience by partnering with an influencer to gain awareness of their product or service and even drive sales.
Get started. Let’s discuss how we can help your organization with influencer campaigns.
Influencer Campaign Goals
Drive KPIs. Get measurable results.
Awareness
Partnering with influencers will place your brand or product in front of the eyes of a new audience and increase the visibility of your brand, an important first step to building new relationships. Tracking impression data on the posts created will help measure the effectiveness of this KPI.
Engagement
Engagement metrics provide an overview of how the campaign was received by the audience. A single engagement can be one of a number of different actions taken by your audience, like shares, comments, clicks, video views, etc.
Conversion
Conversions are when prospect completes a desired action. This can include things like redeeming a coupon code, signing up for a newsletter, or purchasing a product. By setting up affiliate links, UTM parameters or promo codes, we can track the traffic sources of customers who converted during the campaign.
Influencer Considerations
Pick the right messenger, on the correct platform.
Influencers have emerged as the most effective digital media channel to build awareness and engagement quickly, authentically, and at scale.
Compensation
Influencer rates vary based of the number of followers, their engagement rate, and the amount and type of content created for your brand. We can help determine if product and/or additional compensation is the best form of trade, and work within budgets to determine the campaign size.
Messaging
Each influencer has their own authentic voice. One particular voice may be a perfect match for your brand, while another could feel disingenuous or forced. We dive deep into an influencer’s profile to make sure they complement the brand’s voice & tone.
Platform
Choosing the right platform to run an influencer campaign on comes down to understanding the audience, goals, and objectives of the brand and aligning that vision with the correct platform. After determining the campaign goal and audience we’re aiming to talk to, we compare platforms to decide what will best help achieve the desired results.
Audience
A perfect influencer shares content relevant to your business and industry and has a following that aligns with your desired target market. We research the content influencers are posting and also analyze the validity of their following. Huge followings don’t always equal huge results. Niche influencers can have dedicated and engaged followers that help brands reach their desired results.
Learn more. Reach out to discuss how we build and manage influencer campaigns.
Influencer Campaign Process
How influencer activation works
Creative Brief
Develop an attention-worthy creative brief
A good brief will give the influencer information about the campaign, brand message, clear deliverables and calls to action, and the do’s and don’ts.
Outreach
Identify the right influencers
Review various influencers whose audience and content are aligned with our brand’s products or services. Review them with the brand to make sure both parties are aligned. Share the creative brief with influencers.
Negotiation
Payment for trade
It’s important to clearly define goals initially to know if payment, product or a combination of the two is necessary. During this phase of the process, we’ll negotiate prices per post with influencers in order to fit within the allotted budget.
Fulfillment
Getting products to the influencer
Mailing out products and communicating tracking information is where the brand is most heavily involved. Once influencers agree to the negotiation terms, they are shipped their products (if needed).
Publishing
Distributing the content
Creators will send their content for review and approval ahead of their posting time to ensure their posts meet brand guidelines. They are given a timeframe to post within and send links to the final live posts.
Reporting
Reviewing the impact
Review the KPIs outlined + the results from the influencers to determine the success of the campaign. Determine the next steps for reinvesting in the people and content that perform best in future influencer campaigns.
In-House Influencer Campaign Tools
Sourcing, management and reporting, all in one platform.
Upfluence, our in-house influencer management tool, dramatically simplifies influencer activation
Identify key influencers
Our influencer platform allows us to filter through 2M+ content creators by any keyword, audience demographic, or metric to find the best brand fit.
Manage creative communities
Creator Relationship Management tools make conversations, negotiations, and content review seamless and efficient.
Make data driven decisions
From reach, engagement rate, to influencer ranking, Upfluence provides performance metrics to ensure we’re choosing the right influencer for your campaign.