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#Vertbags

We’re a team of thinkers, doers, creators and innovators. Meet the people behind the work.

Michael Lentz
Michael Lentz Principal, Emerging Media
Kevin Planovsky
Kevin Planovsky Principal, Account Strategy
Matt Griffin
Matt Griffin Principal, Creative Technology
Kelsey Agnew
Kelsey Agnew VP, Strategy + Operations
Jason Lehmkuhle
Jason Lehmkuhle Director, Interactive Design
Lauren Harber
Lauren Harber Associate Media Director
Justin Dambach
Justin Dambach Senior Data Marketing Manager
Elizabeth Grady
Elizabeth Grady Senior Account Strategy Manager
Leah Curl
Leah Curl Senior Brand Planner
Jennifer Cleary
Jennifer Cleary Technical Project Manager
Daniel Murphy
Daniel Murphy Senior Interactive Designer
Kendall Wilson
Kendall Wilson Account Strategy Manager
Will Looney
Will Looney Interactive Copywriter
Wes Ogden
Wes Ogden Digital Media Analyst
Mallory Keeler
Mallory Keeler Digital Designer
Veronica Ulicny
Veronica Ulicny Digital Media Planner
Anasha Stevens
Anasha Stevens Digital Strategy Coordinator
Michael Bragg
Michael Bragg Performance Media Specialist
Kevin Stacy
Kevin Stacy CRM & Data Coordinator
Amanda Keuler
Amanda Keuler Account Strategy Manager
Marissa Monivis
Marissa Monivis Interactive Developer
Wiley Matthews
Wiley Matthews Office Manager
David Bailey
David Bailey Digital Media Coordinator
Matt Rogers
Matt Rogers Digital Media Strategist
Angie Jordan
Angie Jordan Digital Content Coordinator
Cece Bailey
Cece Bailey Digital Designer
Shea Hill
Shea Hill Digital Media Coordinator
Hayden Wilson
Hayden Wilson Social Brand Strategist
Brianna File
Brianna File Project Coordinator
Courtney Walker
Courtney Walker SEO Specialist
Katie Ressl
Katie Ressl Paid Media Coordinator

Leadership

We’ve been shifting the status quo since day one, bending the rules to build an agency that does great work without the usual red tape.

Michael Lentz
Michael Lentz Principal, Emerging Media
Kevin Planovsky
Kevin Planovsky Principal, Account Strategy
Matt Griffin
Matt Griffin Principal, Creative Technology
Kelsey Agnew
Kelsey Agnew VP, Strategy + Operations

Digital Media

We plan, buy, optimize, and analyze goal-oriented campaigns across any and every digital media channel. DM us about programmatic and pivot tables.

Michael Lentz
Michael Lentz Principal, Emerging Media
Lauren Harber
Lauren Harber Associate Media Director
Wes Ogden
Wes Ogden Digital Media Analyst
Veronica Ulicny
Veronica Ulicny Digital Media Planner
Michael Bragg
Michael Bragg Performance Media Specialist
David Bailey
David Bailey Digital Media Coordinator
Matt Rogers
Matt Rogers Digital Media Strategist
Shea Hill
Shea Hill Digital Media Strategist
Courtney Walker
Courtney Walker SEO Specialist
Katie Ressl
Katie Ressl Paid Media Coordinator

UX, Design & Development

We make really beautiful, functional things that drive really awesome results. From the backend to your bottom line, it's creative that works (works, works, works, works).

Matt Griffin
Matt Griffin Principal, Creative Technology
Jason Lehmkuhle
Jason Lehmkuhle Director, Interactive Design
Daniel Murphy
Daniel Murphy Senior Interactive Designer
Mallory Keeler
Mallory Keeler Digital Designer
Marissa Monivis
Marissa Monivis Interactive Developer
Cece Bailey
Cece Bailey Digital Designer

Digital Brand Strategy

We’re all about the art and science of storytelling, balancing insights and ideas to get the right message in front of the right users at the right moment.

Kelsey Agnew
Kelsey Agnew VP, Strategy + Operations
Leah Curl
Leah Curl Senior Brand Planner
Will Looney
Will Looney Interactive Copywriter
Anasha Stevens
Anasha Stevens Digital Strategy Coordinator
Angie Jordan
Angie Jordan Digital Content Coordinator
Hayden Wilson
Hayden Wilson Social Brand Strategist

Account Strategy

We’re passionate problem solvers, building bridges between agency and client teams. Send us your toughest briefs & ambitious goals — we’re up for the challenge.

Elizabeth Grady
Elizabeth Grady Senior Account Strategy Manager
Jennifer Cleary
Jennifer Cleary Technical Project Manager
Kendall Wilson
Kendall Wilson Account Strategy Manager
Amanda Kueler
Amanda Keuler Account Strategy Manager
Brianna File
Brianna File Project Coordinator

Analytics & CRM

We love data and are obsessed with finding new, exciting, and valuable ways to weaponize it, because the littlest things can make the biggest difference.

Kevin Planovsky
Kevin Planovsky Principal, Account Strategy
Justin Dambach
Justin Dambach Senior Data Marketing Manager
Kevin Stacy
Kevin Stacy CRM & Data Coordinator
01
Founded in the ATL

Fiercely independent & founder-operated

Kevin Planovsky, Matt Griffin and Michael Lentz first worked together way back in the early 2000s – think Geocities websites and Razr phones – as members of the mobile media scholar program at the University of Georgia’s New Media Institute. After spending a few years working in startup and agency settings post-graduation, they’d all noticed the same thing: no one was taking this “mobile internet” thing super seriously.

So they decided to take a risk and create Vert: a mobile-first digital agency, hell-bent on doing things a little differently.

Founders - circa 2010

Michael Lentz, Matt Griffin and Kevin Plavnosky graduated together from UGA, and founded Vert in 2009.

Since Vert was born in 2009, Vert has remained fiercely independent and founder-operated while adjusting and adapting to the ever-changing digital landscape along the way. We’ve evolved along with the industry, but there are a few things that have remained true: we’re still committed to discovery and innovation, dedicated to doing things differently, and ridiculously thoughtful about the work we create. Oh, and those three guys we mentioned? They're still intricately involved in the day-to-day, too.

02
Full-Service Digital

Full-service marketing capabilities, niche expertise

Over time, Vert has grown into a full-fledged, full-service digital agency – not as a revenue play, but because we’re passionate about experiences, not just good-looking ads or efficient CPCs. We’re obsessed with the journey from impression to conversion, from brand awareness to brand advocate, and our teams work together like a well-oiled machine to understand and drive those transformations.

Today, Vert is made up of functional teams with world-class expertise in digital media, digital brand strategy, digital design, full-stack development, analytics & CRM, with a digital account strategy team who ties everything together with thoughtful consultation, communication, organization and direction.

We’ve positioned ourselves at the intersection of data and creativity, always optimizing everything from audiences and ad formats to creative and CTAs. Shifting the status quo is built into our agency DNA – we know that little things can make a huge difference, and that if something’s doing okay, it could probably be doing even better through the smallest of adjustments. This mindset means that we’re as immersed in platforms as we are in our clients’ businesses. Learn more about our services and our 100% custom approach to client work here.

03
Core Values

We value our values (really)

Vertbags share a lot of the same qualities, but we all think a little bit differently, too – and it’s often where our differences collide that the best work is born. However, it’s the things we have in common that make us efficient, effective, and a pleasure to work with (if we do say so ourselves). Those are our core values:

  • Flow with the go. Digital is always changing – and so are the ways in which our clients’ brands fit into this ever-evolving landscape. Vertbags embrace and thrive on change, identifying opportunities in the chaos and reacting to them quickly.
  • Shift the status quo. Iterate. Iterate. Innovate. We’re constantly and intelligently trying new things – understanding that every word, every pixel can make a world of difference.
  • Shine a light. We say what we mean (and mean what we say). We know that digital, social and mobile can be murky – as can client-agency relationships. We strive to be transparent, honest and respectful of every minute and dollar spent with Vert.
  • Love your work. Continued success in digital requires a foundation of passion and energy. We’re dedicated to our craft and always hungry to do better, and our collective ambition creates a positive, creative environment where passion for and commitment to digital are key.
  • Trust the team. Collaboration is essential to creating amazing, effective work. By combining diverse perspectives and areas of expertise in everything we do, we’re guaranteeing stronger, more thoughtful results.
04
#Vertbags

It’s all about the people

In a digital world, it can be easy to forget that there’s actually a real, live, human person on the other side of the screen – and that’s something we’re committed to reminding ourselves of every single day. We’re all about building connections: between brands and their audiences, between our agency and our clients, and as individuals working together to create really incredible things.

We try to keep the clichés to a minimum around here, but there’s one we’re very serious about: our people are our most important asset. We’re often battling robots and algorithms while simultaneously harnessing their power to learn, analyze and optimize, but it’s our thought process and the brains behind it that are our secret weapon. We believe that happy people create the best work, so we strive to elevate and empower every Vertbag through coaching, continuing education, collaboration, and a crazy amount of courtesy. We check our egos at the door every day and are really, truly enthusiastic about working and growing together.

Want to get to know our amazingly talented team? Meet the Vertbags here.

Let’s do Work

What’s a Vertbag, anyway?

We’re optimistic collaborators. We’re thoughtful about our work and each other. You won’t find egos, cliques, or red tape – just a crew of creative thinkers who love to make excellent work together.

If you’re looking for an opportunity to collaborate, strategize, take risks, and conquer challenges, this could be the place for you. Check out the roles we’re currently looking to fill below.

Vertbags
Marissa + Mazie

Perks & Benefits

Our team, clients, and culture are all pretty special – but so are our perks and benefits. Here are a few of the tricks and treats Vertbags enjoy on a daily basis.

No Pre-Set Limits on Time Off

Collaborative Working Environment

100% Coverage of Health & Dental Insurance Premiums

401K With Employer Match

MacBook Air For All Full-Time Employees

Credit Voucher For Mobile Device

World-Class Snacks & Coffee

Paid Time Off For Volunteering

Office Next To A 13-Acre Park

Casual Dress Code Encouraged

Dog-Friendly Office

Company-Sponsored Professional Development