100% Custom Digital Advertising Services
No matter what industry you’re in, who your consumer is, or what your business goals look like, a smart paid media strategy can drive efficient, meaningful results for your organization.
However, with so many options when it comes to platforms, ad formats, and bidding strategies, it can be tough to figure out where to start and how to leverage digital advertising services to get the best bang for your buck.
Vert has built 100% custom paid advertising plans for brands for ten years and counting. We’ve been on the front lines of the evolution of the media landscape over time, and our digital advertising services have evolved right along with those shifts and changes.
We’ve developed expertise in tried-and-true platforms and placements like paid search and paid social, while also experimenting with channels and ad formats that have emerged over time (think video, programmatic and real-time options).
Getting the Most from Paid Media Services
The strategy that’s right for your brand depends on a number of factors. As always, we take an audience-first approach in our paid media services by considering both who we’d like to reach and the actions we’d like for them to take. The “who” should inform the messaging strategy and the targeting strategy of your campaign.
If you aren’t quite sure what your ideal consumer looks like, or if you’re simply trying to drive brand awareness, it might make sense to target a broad audience who share a core set of common interests. On the other hand, if you’d like to engage a very specific type of user or compel a very specific type of action, you may want to leverage advanced targeting capabilities like custom audiences or lookalike modeling. Your costs might be higher, but you confidence level should be, too, since you’ll be putting your message in front of the “right” consumer.
Similarly, knowing who will see and interact with your campaigns can help define your creative approach and the digital ad formats you chose to use. A clearly-defined audience and goal allows a digital advertising agency to choose the ideal delivery method for your message. Trying to educate users on what your brand is all about? A paid social video campaign might be the right choice. Want to generate leads for your sales team to nurture? Consider a paid search campaign driving to a simple landing page, or Facebook’s lead generation format.
Effective audience targeting and strong, engaging creative and messaging will set your campaign up for success – but the campaign’s structure and bidding strategy are just as important, because these steps ensure that your budget is put to good use and that your message is seen by the right users in the right place at the right time. No matter how much money you plan to spend on digital advertising, you want to make the most of it and drive a positive return on your investment… right? Great. We do, too.
Above all else, our digital media team is obsessed with learning, optimizing, improving and iterating on our clients’ campaigns. One of the greatest advantages of choosing to spend your budget on digital channels rather than traditional ones is the ability to pull levers behind the scenes to impact performance in real time. We’re constantly checking in on performance and looking for ways to make little changes that have the potential to drive big improvements in your results.
Finally, when one of your media agency’s core values is “Shine A Light,” you can be sure that tracking, attribution and reporting on your digital advertising campaigns will be second to none. Analytics are built into every engagement from the get-go, no matter how simple or complex they might be, so that we can monitor performance and adjust accordingly (and loop our clients in on the how and why behind those shifts, too).
Want to learn more about Vert’s digital media capabilities? Check out a case study or two.