Why Data Visualization?
Campaign Performance & Attribution
At Vert, we believe in the importance of reporting transparency and we know the important data that can be turned into strategy. With fully customized and interactive dashboards, our clients have full access to their campaign data, with the ability to filter by a number of dimensions such as date, region, specific campaigns, cohorts, and other variables. Our dashboards are built client-first in order to provide a platform to properly monitor performance and report on conversions. This enables our clients to see their campaign’s performance in a transparent manner.
With these dashboards, we are able to join data sources across multiple mediums such as email, paid media, customer data, sales data, and business data. We combine data sets across every facet of a business in order to paint a holistic picture of how our clients’ campaigns contribute to their business as a whole. We use data visualizations in our dashboards to help report on data such as:
- Audience insights
- Store visit data
- Lead generation data
- Online order data
- Email send time optimization
Our primary goals are to provide transparency in reporting data, unlock insights in performance, and improve our campaign performance through timely dashboard optimizations.
Insights & Optimizations
Instead of searching through large data sets and tables, our dashboards clearly and concisely present engagement metrics and KPI’s on a high level and a detailed level. This reporting transparency has paved the way for better collaboration across teams and client work. We continue to improve KPI metrics through testing and deriving strong insights for the right strategy. Strong data visualizations combined with strategic and analytical insights help drive smarter business decisions.