Website Design & Development Services
A website designed with insights & built to scale
A lot of agencies can build a website for you, but we think deeply about what we’re making first. We know that your website is how your audience finds you, discovers what your brand is about and engages with you. It is the center of your marketing ecosystem. For each of our website projects we bring together an interdisciplinary team that works together to identify audience and goals, establish curated user journeys, and design a custom experience built on a platform that can be easily tested, iterated on and scaled as your organization grows.
Strategic Focus Areas
Our website design pillars
A rich brand experience
Our website design creative process includes compelling visuals and messaging, immersive storytelling, personalized interactions, all done with audience-first thinking.
Frictionless user journeys
Our UX team takes time to understand your users and how to guide them from discovery through conversion with personalized content, intuitive navigation and optimized form and payment design.
Driven by business KPIs
A purposefully designed website can increase awareness, brand-engagement and sales. Our process always begins with understanding what will specifically will move the needle for your business and designing everything with this in mind.
Interactive design & development with Vert
Audience & usability analysis
In our UX research, we delve into your audience’s behavior on your site, examining performance and usability. Combining quantitative data with qualitative insights from customers, we map user journeys aligned with your KPIs.
Build the blueprint for a better experience
Armed with insights from initial research our UX design team builds detailed wireframes that consider navigational systems, scale and placement of elements, typographical hierarchy and interface design conventions. Screens and views are often stitched together into clickable prototypes so the user flow can be easily tested and revised.
Apply your brand & make it memorable
The interactive design team layers in branding elements (color, photography & pattern) while further refining typography, iconography and interface design conventions. During this phase, time is spent establishing the underlying design system, documenting micro-interactions and prototyping any interface animations. Deliverables include clickable prototypes, a UI design library, and animation examples.
Scalable, documented code written with KPIs in mind
We don’t need to spend a lot of time creating requirements documentation to hand off to our engineers because they have been embedded in the process from the start. Already aware of project KPIs and challenges, they solve engineering hurdles before a single mockup is handed to them. They craft code that brings the designs to life (not just reproduces them).
Nimble debugging, holistic tracking & growth-driven updates
Our post-launch support includes maintenance, testing, and optimization on an ongoing basis. What does this mean? We develop CMS templates for easy updates and integrations for non-technical staff. We can also measure KPIs and centralize the insights and performance metrics in dashboards or as part of ongoing reporting. And our process for optimization includes a priorities list with that we manage with our clients to schedule ongoing upgrades.
Custom platform-agnostic development, fully integrated with your tools
We don’t use off-the-shelf solutions. Every website is built with a custom architecture to meet your business needs, integrating the platforms and data you’re already using:
Marketing automation platforms (Marketo, Pardot, Hubspot, Salesforce, SendGrid, Klaviyo, MailChimp & Iterable)
- Online ordering & delivery systems (OlO)
- Ecommerce platforms (Shopify, BigCommerce)
- Maps & geolocation (Google Maps, MapBox)
- Accessibility (Accessibe)
First Watch Website
A ‘fresh’ new site drives restaurant orders
First Watch’s ‘fresh’ new website featured dynamic components that made it easier for users to understand which location was nearest to them, and access easy jump-offs to online ordering and getting in line. First Watch 3.0 Case Study
increase in traffic