In addition to a ‘fresh’ new design, we built dynamic components that made it easier for users to understand which location was nearest to them, and access easy jump-offs to online ordering and getting in line.
As a part of this, we leveraged the Wisely API to pull in nearby location wait times to help move users to other First Watch locations during peak times.
We also enhanced the menu experience, to make it more scannable and including a per store OLO integration to make ordering quick and simple.
This successful web redesign strategy brought 11% more page views per session and an immediate increase in revenue for First Watch.
The 100,000+ users visiting the site, every day, experience a 2.7 second average load time while navigating the newly designed First Watch website.