Campaign Overview & Goals
After successfully creating various pages of their website, Oglethorpe University challenged us to help increase national awareness advertising campaigns for their “Flagship 50” program. Flagship 50 incentivizes out-of-state students to enroll at Oglethorpe University by matching their in-state tuition. We set out to create dynamic ads that changed state-by-state to match the corresponding tuition rates.
Creating Dynamic Video Ads
We started with a goal: present the audience with their state’s flagship university tuition cost, educate them on what Flagship 50 is, and introduce them to Oglethorpe University, all while piquing their interest and getting them to engage with the ad.
Our designers created brilliant rich media, display, animation, and video ad units that include dynamic changes such as state, tuition amount, and average class sizes per state. We also utilized our partners at StackAdapt & GumGum to create additional ad variations to gain even more brand visibility.